Business Girls & Two-Job Wives: Emerging Media Stereotypes of Employed Women
by Jane Marcellus
(Hampton Press, October 2010)
Jane Marcellus is an associate professor at Middle Tennessee State University and a graduate of the University of Oregon. She was awarded a CSWS Graduate Student Research Grant in 2002 for research on “Women, Work and Femininity: Representation of Female Wage-Earners in U.S. Women’s Magazines, 1918-1939” as a graduate student in the UO School of Journalism and Communication. Her work has been published in Journalism & Mass Communication Quarterly, American Journalism, and Women’s Studies—An Interdisciplinary Journal.
The interwar years—1918–1941—marked a time when women‘s contributions to World War I, the passage of the 19th Amendment, postwar business expansion, and changing social morés put the cultural conversation over women‘s employment into high gear. Meanwhile, popular magazines were becoming more visual, more commercial, more affordable—and more influential.
This book examines magazine representation of employed women during this critical period, identifying stereotypes that the author argues were used to reinscribe female workers into a domestic discourse. These stereotypes, the author argues, are echoed today in print media, on television, in film and on the Internet.
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$29.95 paper: ISBN 978-1-57273-989-5
$67.50 cloth: ISBN 978-1-57273-988-8